FRESH FLORAL · EXPERIENTIAL DESIGN · CREATIVE DIRECTION

Creative direction, spatial design + fresh floral styling for the S.S.K. (LABS) launch. I translated the fragrance into a series of sensory stations, each inspired by an individual element of the perfume, inviting editors, guests, friends and family to experience the brand beyond the bottle.

• Creative concept + direction

• Spatial layout + guest experience

• Sensory-inspired brand stations

• Fresh floral design

• Custom event signage

• 5' × 4' custom wood + plexiglass welcome frame

• Product + experiential styling